• 82% of Your Potential Customers Are Watching Videos and 73% Are Reading Blogs Online

    Universal McCan Next Thing Now

  • It is RARE to see significant growth from BOTH an audience and an engagement standpoint, but we are seeing exceptional growth in video and social media sites

    The Global Online Media Landscape

  • Video audiences have been growing at meteoric rates, surpassing e-mail audiences and Social Media numbers surpassed e-mail for the first time in February 2009

    The Global Online Media Landscape

Organic vs Automated

  • December 3rd

    I have thought about this alot – do I get massive following so I am out to market with gazillions – or do I take it a bit slower and truly connect and add value for those with whom I do connect?  I can see both sides of the argument.  Or is it an argument?  Joel Comm, Social Media Evangelist, recently unfollowed tens of thousands of people.  Why?  Click here to read more.

    I use an automated tool, TweetAdder to support my Twitter efforts (finding people in a geographic area, searching keyword terms and a few other aspects of Twitter), however there is not a DM I don’t check or a follower I don’t vet….. Authenticity is important to me and that includes investing time and effort in authentic social media efforts.

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