Social Media FAQ #10 – How “Free” is Social Media?

• June 22nd

  Social Media is Free. Anyone can do it – username, password, set up your profile and your done…. or are you.

  Money is not the price with social media. The old adage, “no such thing as a free lunch?” and “nothing in life worth having is free” – rings true here – social media is powerful with a capital P and there is a cost – it’s that the cost predominantly the time investment if you choose to run your social media yourself, for your business. If you do this, what else do you forfeit in terms of money making activites?

  Think about this – if your pet got sick, would you go to veterinarian school for six years so you could fix it? Have you taken a three or four year apprenticeship so you can cut your kids’ hair for “free”? Have you enrolled to do Accountancy 101 so you never need to pay an accountant? No! You outsource all this work to get the right results (just ask my kids when I went through the hair cutting phase….).

  Social Media can be financially free. With that, will your brand be completely unblemished? Will you have consistency of marketing message? Does it work with your other marketing and sales strategies? Do you have an angle to market that really showcases your unique selling proposition and how you are different from everyone else? Quite possibly not.

  Free with social media can also mean you are not showcasing your unique talents, skills, products and services in the best possible light. Free can be cheap and cheap is often nasty.

  Working with professionals is not free, but it is more likely to be a more economic investment – make sure they have metrics in place and can work with you to develop a strategy which will see your organisation…..

  Turn Social Media to Business Profits.
  Meredith

  

  

  Website: Video.Social.Marketing

  
  

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