• 82% of Your Potential Customers Are Watching Videos and 73% Are Reading Blogs Online

    Universal McCan Next Thing Now

  • It is RARE to see significant growth from BOTH an audience and an engagement standpoint, but we are seeing exceptional growth in video and social media sites

    The Global Online Media Landscape

  • Video audiences have been growing at meteoric rates, surpassing e-mail audiences and Social Media numbers surpassed e-mail for the first time in February 2009

    The Global Online Media Landscape

Social Media FAQ#11 – How Many is Enough??

  • July 8th

    How many connections on social media are enough? It certainly feels great to see the number of connections being driven up – but really, is the number of connections or the quality of the connections?

    Would you rather have thousands of connections and you provide no product or service to them…. or is it preferable to have great engagement (I saw it called “ROE” – return on engagement) with connections and that a smaller number but more profitable connections.

    This is about interaction, engagement and dialogue… the days of “broadcast and blast” are over. We want to build relationships with our market and be open to discussion with our market.

    So, of course having a lot of connections can be very valuable, help get your brand to market and get known – the next step is about turning Social Media to Business Profits and it is important to never lose sight that you are in business to create profitable relationships.

    Turn Social Media to Business Profits
    Meredith

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