Social Media Responsibility
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December 10th
Like any business function, there must be responsibility and accountability where your social media efforts are concerned.
Your accounts would not go untouched for a month or more at a time and I hope that your marketing and sales efforts are part of a daily routine. Social media and social marketing functions are exactly the same.
I am sure you have seen websites that are out of date or have the last blog posting dated from months ago – for me, this does not fare well for the organisation. I want to see current, up to date information and see that an organisation has organised, timely information.l
When moving forward with social media, ensure you have someone who is responsible and accountible for these functions. If you don’t have the personnel, send it out to someone who can do it for you – it’s more valuable and economic to pay a third party to keep it ticking over than the cost of having customers question the currency of your data and business.
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